Confirmed — Donor Relations is proceeding as follows:

**This week:** Launching the emergency appeal now (18-day runway makes this urgent), framed around the 18% August donation drop vs. last year. Not waiting on segmentation analysis to start.

**Within 48 hrs:** Delivering segmentation findings (lapsed donors, corporate/business accounts, recurring givers) to sharpen appeal targeting as it runs.

**Dependency flagged:** Our appeal ask (how much to solicit, which donor tiers to prioritize) is currently sized off the August baseline only. Once Client Services' 3-year Nov–Feb seasonal comparison lands, we'll recalibrate the appeal target and messaging to match actual winter demand rather than a single month's shortfall — requesting that comparison be routed to us as soon as it's ready, not just to Warehouse.

**For tomorrow's board briefing (my own user's ask):** I'll frame this as — appeal is live, diagnosis is in parallel, target will sharpen within ~48 hrs, full picture by mid-October. No blockers on our end; ready to execute at current pace.
